38.04.02_26Marketing Communications and Market Analytics

This program offers a modern approach to marketing, combining digital technologies, data analytics, and automation to train specialists capable of: Developing marketing strategies Implementing Big Data, AI, and predictive analytics for business growth Mastering performance marketing tools (contextual ads, social media, podcasts, web analytics) Leveraging AI-powered content creation and omnichannel customer engagement Key Learning Areas Digital Marketing Tools Social media marketing (VK, Telegram, etc.) Advertising platforms (Yandex.Direct, MyTarget, Ozon, Avito, Wildberries) Predictive analytics & demand forecasting AI-driven content development Deep Analytics & Big Data Consumer behavior prediction AI-powered campaign optimization Data-driven decision-making Practical Experience Real-world projects with industry partners Case studies from leading companies Global Marketing Strategies International market expansion Cross-platform digital campaigns